VIBA Terminal

VIBA Terminalregime · rotation · plays · charts

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SUPABASE· scores as of 2026-10-30

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SPYquote · regime

SPYSPDR S&P 500 ETF

755.72▼ -13.64 (-1.77%)

Regime-0.36zneutral

composite · last 60 sessions

Prev Close769.36

52 Wk Hi781.62

Data Date2026-10-30

52 Wk Lo629.28

Updated20:45z

As Of2026-10-30

52wk lo83% of range52wk hi

QQQquote · regime

QQQInvesco QQQ (Nasdaq-100)

690.49▼ -24.85 (-3.47%)

Regime-0.62zrisk-off / caution

composite · last 60 sessions

Prev Close715.34

52 Wk Hi762.86

Data Date2026-10-30

52 Wk Lo555.60

Updated20:45z

As Of2026-10-30

52wk lo65% of range52wk hi

IWMquote · regime

IWMiShares Russell 2000

279.33▼ -4.68 (-1.65%)

Regime-0.43zrisk-off / caution

composite · last 60 sessions

Prev Close284.01

52 Wk Hi305.18

Data Date2026-10-30

52 Wk Lo228.90

Updated20:45z

As Of2026-10-30

52wk lo66% of range52wk hi

Stock Plays — at a glance6 playscase as of 2026-10-30full plays →

Symbol	Setup	Close	Entry	Stop	TP 1	TP 2
Stock plays
MPC	Pullback to supportNeeds confirmation	$444.73	$446.96	$410.26	$493.98	$557.06
VLO	Pullback to supportConfirmed	$399.66	$399.66	$368.45	$461.52	$508.34
ITGR	BreakoutNeeds confirmation	$126.59	$126.85	$126.47	$127.61	$128.18
LNTH	Pullback to supportNeeds confirmation	$100.46	$100.52	$99.54	$102.48	$111.86
KO	BreakoutNeeds confirmation	$94.08	$95.53	$92.28	$102.03	$106.91
PM	BreakoutNeeds confirmation	$208.79	$214.87	$204.47	$235.67	$251.27

Smart Money Plays — at a glancesmart money tab →

Scanning money flow…

Regime Composite — Legsregime_snapshot

SymbolSPYQQQIWMStrategyComposite z

Leg · readsWtSPY zQQQ zIWM z

1 · Trendpx vs 50d & 200d avg25%-1.22-1.62-1.47

2 · Breadthmkt-wideRSP / SPY · 20d chg25%+2.40+2.40+2.40

3 · Volatilitymkt-wideVIXY 10d / 60d avg (inv.)20%-0.63-0.63-0.63

4 · Creditmkt-wideHYG / IEF · 20d chg20%-2.77-2.77-2.77

5 · Rate curvemkt-wideIEF / SHY · 20d chg10%+2.91+2.91+2.91

Σ · Compositere-standardized · 252 sessions100%-0.36neutral-0.62risk-off / caution-0.43risk-off / caution

score = z( 0.25·trend + 0.25·breadth + 0.20·vol + 0.20·credit + 0.10·curve ) — every leg is its own z-score over the trailing 252 sessions; buckets: ≥ +1.25 strong risk-on · ≥ +0.40 risk-on · > −0.40 neutral · > −1.25 risk-off/caution · else crash-warning.

Rotation Strengthstrong0-100

94/ 100

strong

weakmoderatestrong

sectors separating and leadership holding — rotation is tradeable

Dispersion0.68

Leader gap1.66

Persistence+0.65

LeadingXLEXLVXLP

LaggingXLYXLUXLC

283-session history+0.3 vs 5 sessions ago

Sector Rotation Ladder11 SPDRsas of 2026-10-30

Momentum (3M / 6M / 12M total return)Risk-adj. score

3M6M12MSectorScoreValue#

+19.1%+19.0%+59.1%XLEEnergy+1.701

+13.9%+27.4%+28.4%XLVHealth Care+1.432

+5.4%+6.2%+16.8%XLPCons. Staples+0.683

+3.4%+2.7%+20.8%XLBMaterials+0.674

-1.5%+8.8%+8.5%XLFFinancials+0.505

+0.8%+10.9%+18.1%XLKTechnology+0.416

-4.5%-2.6%+6.2%XLREReal Estate+0.107

-8.6%-3.2%+7.9%XLIIndustrials+0.088

-2.4%-2.7%-3.5%XLYCons. Discretionary-0.169

-2.1%-6.7%-3.6%XLUUtilities-0.2610

-10.3%-14.4%-14.1%XLCCommunication Svcs-0.7311

top-3 = holdings bottom-3score = (0.2·r3 + 0.3·r6 + 0.5·r12) ÷ 126d ann. vol

Alertsderived live

AlertRegime · Pipeline · Sectors7 active

IWM · risk-off / cautioncomposite z -0.43 — between −1.25 and −0.40
QQQ · risk-off / cautioncomposite z -0.62 — between −1.25 and −0.40
SPY regime fliprisk-off / caution → neutral over the last 5 sessions
sync-reviews failedsource=steam games=0 new_reviews=0 failed=8 applied=0 skipped=0 105.7s
sync-reviews failedsource=steam games=0 new_reviews=0 failed=8 applied=0 skipped=0 103.6s
sync-directory faileddirectory=12123 (stocks=6584, etfs=5539) library_updated=0 sec_tickers=0 ciks_changed=0 · SEC company_tickers.json: SEC rate limit (HTTP 429) after 4 attempts; existing CIKs kept 46.5s
Top-3 momentum holdingsXLE · XLV · XLP

VIBA Plays — Stocks & Smart Money6 stock playssmart money playsno index products

How to read a play. Each play has a trade plan computed from its own chart: an entry, a stop loss where the idea is wrong, and two take-profit targets (TP 1 and TP 2). The checklist shows which conditions are confirmed and which still need to confirm before the entry is valid. The plays, and every word of each case, are generated in Supabase by the compute-plays function from the 2026-10-30 session (last run Oct 31, 13:00 ET); the levels on each card recompute from the latest bars.

STOCKSStock plays

Individual companies from the top three sectors on risk-adjusted momentum. Each one trades above its 50- and 200-day averages on at least $50M a day, and ranks highest in its sector on average 3/6/12-month return per unit of volatility. Two names per sector.

MPC

Marathon Petroleum

Energy · Integrated oil Companies

Needs confirmation

$444.73

Close 2026-10-30 · -10.0% from 52-wk high · Supabase

Score

2.16

+6%

+45%

12M

+127%

RSI

ATR

$18.03

The case

Marathon Petroleum is the #1 momentum name in Energy, which ranks #1 of 11 sectors on risk-adjusted momentum. The stock is +45% over 3 months, +81% over 6 months and +127% over 12 months, and is a $129 billion company. Its 63-day volatility is 39% annualized, which puts its momentum score (average return per unit of volatility) at 2.16. It trades 10.0% below its 52-week high of $493.98 and 53% above its 200-day average.

Chart read

Uptrend. Closed at $444.73 on 2026-10-30, below the 21-day EMA ($446.82), above the 50-day ($417.81), above the 200-day ($290.49). The 50-day is above the 200-day. The engine's primary setup is pullback to support (needs confirmation): entry $446.96, stop $410.26, first target $493.98. The primary trend is up and price has pulled back to the 21-day EMA. This is the lower-risk way to join an uptrend: the stop sits just under support, and the first target is the recent $493.98 high.

Technical setup

LONGPullback to supportNeeds confirmation

Entry

$446.96

Stop loss

$410.26

-8.2%

TP 1

$493.98

+10.5%

TP 2

$557.06

+24.6%

Reward : risk

1.3 / 3.0

TP1 / TP2

How to enter: Buy-stop at $446.96 so the order only fills once price turns up off support. Risk is $36.70 per share (8.2%).

✓Uptrend: 50-day above 200-day, price above 200-dayConfirmed
✓Pulled back to the 21-day EMA ($446.82)Confirmed
✓RSI reset to 51 (not overbought)Confirmed
…Bullish reversal candle off supportNeeds to confirm

The primary trend is up and price has pulled back to the 21-day EMA. This is the lower-risk way to join an uptrend: the stop sits just under support, and the first target is the recent $493.98 high.

Invalidation: A daily close below $410.26 means support failed.

Full technical read

Uptrend. Closed at $444.73 on 2026-10-30, below the 21-day EMA ($446.82), above the 50-day ($417.81), above the 200-day ($290.49). The 50-day is above the 200-day.

RSI(14) is 51 (neutral). MACD histogram is negative and rising. Last session volume was 0.8× the 50-day average. ATR(14) is $18.03 (4.1% of price), which is the typical daily range.

Nearest resistance: $493.98 (1 touch). Nearest support: $431.08 (1 touch). Price is 10.0% below its 52-week high.

Moves with VLO (same industry): treat the two as one position at half size each.

Uptrend · vol 39%Open chart →

VLO

Valero

Energy · Integrated oil Companies

Confirmed

$399.66

Close 2026-10-30 · -13.4% from 52-wk high · Supabase

Score

1.91

-2%

+30%

12M

+134%

RSI

ATR

$18.00

The case

Valero is the #2 momentum name in Energy, which ranks #1 of 11 sectors on risk-adjusted momentum. The stock is +30% over 3 months, +62% over 6 months and +134% over 12 months, and is a $123 billion company. Its 63-day volatility is 40% annualized, which puts its momentum score (average return per unit of volatility) at 1.91. It trades 13.4% below its 52-week high of $461.52 and 40% above its 200-day average.

Chart read

Uptrend. Closed at $399.66 on 2026-10-30, below the 21-day EMA ($413.01), above the 50-day ($397.61), above the 200-day ($285.71). The 50-day is above the 200-day. The engine's primary setup is pullback to support (confirmed): entry $399.66, stop $368.45, first target $461.52. The primary trend is up and price has pulled back to the 50-day average. This is the lower-risk way to join an uptrend: the stop sits just under support, and the first target is the recent $461.52 high.

Technical setup

LONGPullback to supportConfirmed

Entry

$399.66

Stop loss

$368.45

-7.8%

TP 1

$461.52

+15.5%

TP 2

$508.34

+27.2%

Reward : risk

2.0 / 3.5

TP1 / TP2

How to enter: Buy at current price; the reversal bar is in. Risk is $31.21 per share (7.8%).

✓Uptrend: 50-day above 200-day, price above 200-dayConfirmed
✓Pulled back to the 50-day average ($397.61)Confirmed
✓RSI reset to 45 (not overbought)Confirmed
✓Bullish reversal candle off supportConfirmed

The primary trend is up and price has pulled back to the 50-day average. This is the lower-risk way to join an uptrend: the stop sits just under support, and the first target is the recent $461.52 high.

Invalidation: A daily close below $368.45 means support failed.

1 other setup on this chart

LONGBreakout (needs confirmation)Needs confirmation

Entry

$420.84

Stop loss

$384.84

-8.6%

TP 1

$461.52

+9.7%

TP 2

$528.84

+25.7%

Reward : risk

1.1 / 3.0

TP1 / TP2

How to enter: Buy-stop just above resistance; only fills if price breaks out. Risk is $36.00 per share (8.6%).

✓Trading above the 50-day and 200-day averagesConfirmed
✕RSI above 50 (now 45)Not met
…Daily close above $419.04Needs to confirm
…Breakout volume ≥ 1.5× averageNeeds to confirm

Price is coiling 4.8% under resistance at $419.04. A close through it on volume opens room toward $461.52.

Invalidation: No trade unless the breakout happens. After entry, a close back below $419.04 is the first warning.

Full technical read

Uptrend. Closed at $399.66 on 2026-10-30, below the 21-day EMA ($413.01), above the 50-day ($397.61), above the 200-day ($285.71). The 50-day is above the 200-day.

RSI(14) is 45 (neutral). MACD histogram is negative and rising. Last session volume was 1.4× the 50-day average. ATR(14) is $18.00 (4.5% of price), which is the typical daily range.

Nearest resistance: $419.04 (1 touch). Nearest support: $364.96 (1 touch). Price is 13.4% below its 52-week high.

Moves with MPC (same industry): treat the two as one position at half size each.

Uptrend · vol 40%Open chart →

ITGR

Integer Holdings

Health Care · Biotechnology: Electromedical & Electrotherapeutic Apparatus

Needs confirmation

$126.59

Close 2026-10-30 · at 52-week high · Supabase

Score

15.20

+0%

+2%

12M

+94%

RSI

ATR

$0.22

The case

Integer Holdings is the #1 momentum name in Health Care, which ranks #2 of 11 sectors on risk-adjusted momentum. The stock is +2% over 3 months, +51% over 6 months and +94% over 12 months, and is a $4 billion company. Its 63-day volatility is 3% annualized, which puts its momentum score (average return per unit of volatility) at 15.20. It trades at its 52-week high and 26% above its 200-day average.

Chart read

Uptrend. Closed at $126.59 on 2026-10-30, above the 21-day EMA ($126.48), above the 50-day ($126.20), above the 200-day ($100.81). The 50-day is above the 200-day. The engine's primary setup is breakout (needs confirmation): entry $126.85, stop $126.47, first target $127.61. Price is coiling 0.2% under its 52-week high at $126.83. A close through it on volume opens room toward new highs.

Technical setup

LONGBreakout (needs confirmation)Needs confirmation

Entry

$126.85

Stop loss

$126.47

-0.3%

TP 1

$127.61

+0.6%

TP 2

$128.18

+1.1%

Reward : risk

2.0 / 3.5

TP1 / TP2

How to enter: Buy-stop just above resistance; only fills if price breaks out. Risk is $0.38 per share (0.3%).

✓Trading above the 50-day and 200-day averagesConfirmed
✓RSI above 50 (now 62)Confirmed
…Daily close above $126.83 (52-week high)Needs to confirm
…Breakout volume ≥ 1.5× averageNeeds to confirm

Price is coiling 0.2% under its 52-week high at $126.83. A close through it on volume opens room toward new highs.

Invalidation: No trade unless the breakout happens. After entry, a close back below $126.83 is the first warning.

Full technical read

Uptrend. Closed at $126.59 on 2026-10-30, above the 21-day EMA ($126.48), above the 50-day ($126.20), above the 200-day ($100.81). The 50-day is above the 200-day.

RSI(14) is 62 (bullish). MACD histogram is negative and rising. Last session volume was 0.7× the 50-day average. ATR(14) is $0.22 (0.2% of price), which is the typical daily range.

Nearest resistance: $126.83 (52-week high). Nearest support: $126.55 (6 touches). Price is 0.2% below its 52-week high.

A daily close below the 50-day average ($126.20) would break the trend.

Uptrend · vol 3%Open chart →

LNTH

Lantheus

Health Care · Biotechnology: In Vitro & In Vivo Diagnostic Substances

Needs confirmation

$100.46

Close 2026-10-30 · -10.2% from 52-wk high · Supabase

Score

8.02

+1%

-1%

12M

+80%

RSI

ATR

$0.42

The case

Lantheus is the #2 momentum name in Health Care, which ranks #2 of 11 sectors on risk-adjusted momentum. The stock is −1% over 3 months, +17% over 6 months and +80% over 12 months, and is a $7 billion company. Its 63-day volatility is 4% annualized, which puts its momentum score (average return per unit of volatility) at 8.02. It trades 10.2% below its 52-week high of $111.86 and 10% above its 200-day average.

Chart read

Uptrend. Closed at $100.46 on 2026-10-30, above the 21-day EMA ($100.13), above the 50-day ($100.26), above the 200-day ($91.38). The 50-day is above the 200-day. The engine's primary setup is pullback to support (needs confirmation): entry $100.52, stop $99.54, first target $102.48. The primary trend is up and price has pulled back to the 50-day average. This is the lower-risk way to join an uptrend: the stop sits just under support, and the first target is the recent $100.50 high.

Technical setup

LONGPullback to supportNeeds confirmation

Entry

$100.52

Stop loss

$99.54

-1.0%

TP 1

$102.48

+1.9%

TP 2

$111.86

+11.3%

Reward : risk

2.0 / 11.6

TP1 / TP2

How to enter: Buy-stop at $100.52 so the order only fills once price turns up off support. Risk is $0.98 per share (1.0%).

✓Uptrend: 50-day above 200-day, price above 200-dayConfirmed
✓Pulled back to the 50-day average ($100.26)Confirmed
✓RSI reset to 56 (not overbought)Confirmed
…Bullish reversal candle off supportNeeds to confirm

Invalidation: A daily close below $99.54 means support failed.

Full technical read

Uptrend. Closed at $100.46 on 2026-10-30, above the 21-day EMA ($100.13), above the 50-day ($100.26), above the 200-day ($91.38). The 50-day is above the 200-day.

RSI(14) is 56 (bullish). MACD histogram is positive and rising. Last session volume was 0.5× the 50-day average. ATR(14) is $0.42 (0.4% of price), which is the typical daily range.

Nearest resistance: $101.24 (2 touches). Nearest support: $99.66 (6 touches). Price is 10.2% below its 52-week high.

A daily close below the 50-day average ($100.26) would break the trend.

Uptrend · vol 4%Open chart →

Coca-Cola

Cons. Staples · Beverages (Production/Distribution)

Needs confirmation

$94.08

Close 2026-10-30 · -1.4% from 52-wk high · Supabase

Score

1.31

+9%

+8%

12M

+38%

RSI

ATR

$1.63

The case

Coca-Cola is the #1 momentum name in Cons. Staples, which ranks #3 of 11 sectors on risk-adjusted momentum. The stock is +8% over 3 months, +20% over 6 months and +38% over 12 months, and is a $410 billion company. Its 63-day volatility is 17% annualized, which puts its momentum score (average return per unit of volatility) at 1.31. It trades 1.4% below its 52-week high of $95.37 and 15% above its 200-day average.

Chart read

Uptrend. Closed at $94.08 on 2026-10-30, above the 21-day EMA ($91.41), above the 50-day ($89.46), above the 200-day ($82.14). The 50-day is above the 200-day. The engine's primary setup is breakout (needs confirmation): entry $95.53, stop $92.28, first target $102.03. Price is coiling 1.4% under resistance at $95.37. A close through it on volume opens room toward new highs.

Technical setup

LONGBreakout (needs confirmation)Needs confirmation

Entry

$95.53

Stop loss

$92.28

-3.4%

TP 1

$102.03

+6.8%

TP 2

$106.91

+11.9%

Reward : risk

2.0 / 3.5

TP1 / TP2

How to enter: Buy-stop just above resistance; only fills if price breaks out. Risk is $3.25 per share (3.4%).

✓Trading above the 50-day and 200-day averagesConfirmed
✓RSI above 50 (now 62)Confirmed
…Daily close above $95.37Needs to confirm
…Breakout volume ≥ 1.5× averageNeeds to confirm

Price is coiling 1.4% under resistance at $95.37. A close through it on volume opens room toward new highs.

Invalidation: No trade unless the breakout happens. After entry, a close back below $95.37 is the first warning.

Full technical read

Uptrend. Closed at $94.08 on 2026-10-30, above the 21-day EMA ($91.41), above the 50-day ($89.46), above the 200-day ($82.14). The 50-day is above the 200-day.

RSI(14) is 62 (bullish). MACD histogram is positive and rising. Last session volume was 1.1× the 50-day average. ATR(14) is $1.63 (1.7% of price), which is the typical daily range.

Nearest resistance: $95.37 (1 touch). Nearest support: $92.49 (1 touch). Price is 1.4% below its 52-week high.

A daily close below the 50-day average ($89.46) would break the trend.

Uptrend · vol 17%Open chart →

Philip Morris Intl

Cons. Staples · Medicinal Chemicals and Botanical Products

Needs confirmation

$208.79

Close 2026-10-30 · -2.6% from 52-wk high · Supabase

Score

1.13

+11%

12M

+42%

RSI

ATR

$5.20

The case

Philip Morris Intl is the #2 momentum name in Cons. Staples, which ranks #3 of 11 sectors on risk-adjusted momentum. The stock is +11% over 3 months, +25% over 6 months and +42% over 12 months, and is a $314 billion company. Its 63-day volatility is 23% annualized, which puts its momentum score (average return per unit of volatility) at 1.13. It trades 2.6% below its 52-week high of $214.35 and 15% above its 200-day average.

Chart read

Uptrend. Closed at $208.79 on 2026-10-30, above the 21-day EMA ($200.46), above the 50-day ($194.14), above the 200-day ($181.88). The 50-day is above the 200-day. The engine's primary setup is breakout (needs confirmation): entry $214.87, stop $204.47, first target $235.67. Price is coiling 2.7% under its 52-week high at $214.35. A close through it on volume opens room toward new highs.

Technical setup

LONGBreakout (needs confirmation)Needs confirmation

Entry

$214.87

Stop loss

$204.47

-4.8%

TP 1

$235.67

+9.7%

TP 2

$251.27

+16.9%

Reward : risk

2.0 / 3.5

TP1 / TP2

How to enter: Buy-stop just above resistance; only fills if price breaks out. Risk is $10.40 per share (4.8%).

✓Trading above the 50-day and 200-day averagesConfirmed
✓RSI above 50 (now 64)Confirmed
…Daily close above $214.35 (52-week high)Needs to confirm
…Breakout volume ≥ 1.5× averageNeeds to confirm

Price is coiling 2.7% under its 52-week high at $214.35. A close through it on volume opens room toward new highs.

Invalidation: No trade unless the breakout happens. After entry, a close back below $214.35 is the first warning.

Full technical read

Uptrend. Closed at $208.79 on 2026-10-30, above the 21-day EMA ($200.46), above the 50-day ($194.14), above the 200-day ($181.88). The 50-day is above the 200-day.

RSI(14) is 64 (bullish). MACD histogram is positive and rising. Last session volume was 1.0× the 50-day average. ATR(14) is $5.20 (2.5% of price), which is the typical daily range.

Nearest resistance: $214.35 (52-week high). Nearest support: $195.79 (3 touches). Price is 2.6% below its 52-week high.

A daily close below the 50-day average ($194.14) would break the trend.

Uptrend · vol 23%Open chart →

SMART $Smart money plays

Large-cap stocks where volume flow, options positioning and trend all point the same way: money is accumulating the stock, options traders are paying up for calls, and price is above its 50- and 200-day averages. Insider (SEC Form 4) and congressional trades are shown as supporting evidence. Full detail is on the Smart Money tab.

Scanning money flow and options positioning…

Excluded by rule, no index products:SPYQQQIWMDIATQQQUPROSPXLSSOQLDTNAUDOW

Watchlist

The next name in each leading sector, held back to keep two plays per sector. The setup column is what the engine sees in the latest bars.

Symbol	Type	Close	Setup	Entry	Stop	TP 1	Why it's on watch
FRO	Stock	$56.90	No setup				Next in line in Energy (momentum score 1.73, +43% over 3 months); held back to keep two names per sector.	Chart →
TECH	Stock	$72.66	Pullback to support	$72.74	$72.40	$73.42	Next in line in Health Care (momentum score 6.78, +1% over 3 months); held back to keep two names per sector.	Chart →
SJM	Stock	$129.90	Breakout (needs confirmation)	$134.31	$128.06	$146.81	Next in line in Cons. Staples (momentum score 0.96, +11% over 3 months); held back to keep two names per sector.	Chart →

Pipeline Candidates — Entry / Stop / Targets12 candidateslong onlytrade_setups

3 sector ETFs · 9 names inside themrotation 94/100 stronglong-only · daily bars · as of 2026-10-30

SymbolName · whyStrengthBuy belowRef entryStopRiskT1 (2R)T2 (3R)Stop→T2ATR→T1Sh/$1k

MPCXLEMarathon Petroleum#1 in XLE (sector rank 1)98435.36444.73407.248.4%519.71557.204.026.7

VLOXLEValero#2 in XLE (sector rank 1)98390.24399.66361.989.4%475.03512.714.026.5

XLEsectorEnergy Select Sector SPDRsector rank 1 of 119769.3170.0265.746.1%78.5782.856.0234

ATRCXLVAtriCure#3 in XLV (sector rank 2) · extended 10.2% over 50dma9260.2761.2555.349.6%73.0678.976.0169

ELFXLPe.l.f. Beauty#1 in XLP (sector rank 3)92109.68111.69101.609.0%131.88141.975.099.1

XLVsectorHealth Care Select Sector SPDRsector rank 2 of 1192183.20184.87174.835.4%204.95214.996.099.6

FROXLEFrontline#3 in XLE (sector rank 1) · extended 13.1% over 50dma8855.6156.9049.1613.6%72.3980.136.0129

SJMXLPJ.M. Smucker#2 in XLP (sector rank 3)88128.26129.90120.057.6%149.59159.446.0102

HALOXLVHalozyme Therapeutics#2 in XLV (sector rank 2) · extended 15.1% over 50dma88129.15130.91120.388.0%151.97162.506.095.0

CDNAXLVCareDx#1 in XLV (sector rank 2) · extended 45.9% over 50dma8384.7487.4171.4218.3%119.40135.396.062.5

KDPXLPKeurig Dr Pepper#3 in XLP (sector rank 3) · extended 10.5% over 50dma8235.4735.8433.646.1%40.2442.446.0455

XLPsectorConsumer Staples SPDRsector rank 3 of 11 · 50dma not above 100dma7888.6889.4285.014.9%98.24102.666.0227

How these are built: candidates are the top-3 momentum sectors plus the strongest names inside each. Stop = 2 ATR below, dropped under the 20-day low if structure sits lower, capped at 3 ATR. Targets are fixed multiples of that risk (2R / 3R). Sh/$1k = shares per $1,000 you are willing to lose, so size it to your own account. ATR→T1 flags feasibility: this is a multi-week hold, so 4-6 daily ranges is normal and a double-digit figure means the stop is too wide for the payoff. Levels are arithmetic on daily closes, recomputed each run — they are not predictions, and nothing here accounts for earnings dates, news or gaps.

Predictive Plays — Consumer Review Tone71 with signal14 tailwind · 11 headwindas of 2026-11-01

What customers write predicts what a company reports. Following Jin (2023), University of Michigan-Dearborn, every review of each company's apps and games is scored for negative and positive tone, compared with reviews that gave the same star rating, and adjusted for rating, review volume and rating dispersion. Unusually negative language — the stronger predictor in the study — points to weaker sales and a downside earnings surprise.

Company	Signal	Score	Conf.	Reviews	Neg tone	Pos tone	Abn neg	Δ neg	Competition	Next report	1M
FUBOFuboTV Inc. App Store · Fubo: Watch Live TV & Sports 78 App Store reviews in the last 28 days: 4.0% of words negative, 8.2% positive. Against reviews with the same star ratings across the universe, negative tone is −0.99 pts and positive tone +2.22 pts. Versus the firm's previous 56 days, negative tone moved −2.46 pts and positive tone +3.53 pts. Tone points to stronger sales and an upside earnings surprise next quarter (competition: moderate). Next report Nov 17, pre-market.	▲ TAILWIND	+1.55	medium	78	4.0%	8.2%	−0.99	−2.46	moderate	Nov 17 · 16d	−14.2%
LYFTLyft Inc. App Store · Lyft 1,368 App Store reviews in the last 28 days: 2.9% of words negative, 15.7% positive. Against reviews with the same star ratings across the universe, negative tone is −0.40 pts and positive tone +4.88 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high). Next report Nov 5, after-hours.	▲ TAILWIND	+1.39	high	1,368	2.9%	15.7%	−0.40	—	high	Nov 5 · 4d	+6.2%
PLTKPlaytika Holding Corp. App Store · Slotomania Slots Machine Game 83 App Store reviews in the last 28 days: 5.3% of words negative, 9.6% positive. Against reviews with the same star ratings across the universe, negative tone is +0.65 pts and positive tone +2.27 pts. Versus the firm's previous 56 days, negative tone moved −2.62 pts and positive tone +1.74 pts. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high). Next report Nov 5, pre-market.	▲ TAILWIND	+1.01	high	83	5.3%	9.6%	+0.65	−2.62	high	Nov 5 · 4d	−8.8%
UBERUber Technologies Inc. App Store · Uber - Rides, Eats, Hotels · Uber Eats: Food &… 3,146 App Store reviews in the last 28 days: 3.5% of words negative, 13.7% positive. Against reviews with the same star ratings across the universe, negative tone is −0.19 pts and positive tone +3.61 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high). Next report Nov 4, pre-market.	▲ TAILWIND	+1.00	high	3,146	3.5%	13.7%	−0.19	—	high	Nov 4 · 3d	−3.9%
ZZillow Group Inc. Class C Cap… App Store · Zillow Real Estate & Rentals 94 App Store reviews in the last 28 days: 5.4% of words negative, 2.8% positive. Against reviews with the same star ratings across the universe, negative tone is −0.77 pts and positive tone −0.37 pts. Versus the firm's previous 56 days, negative tone moved −1.24 pts and positive tone +1.63 pts. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high). Next report Nov 4, after-hours.	▲ TAILWIND	+0.91	high	94	5.4%	2.8%	−0.77	−1.24	high	Nov 4 · 3d	+11.6%
COINCoinbase Global Inc. App Store · Coinbase: Buy Crypto & Stocks 135 App Store reviews in the last 28 days: 3.9% of words negative, 14.7% positive. Against reviews with the same star ratings across the universe, negative tone is +0.10 pts and positive tone +4.78 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high).	▲ TAILWIND	+0.85	medium	135	3.9%	14.7%	+0.10	—	high	—	−24.2%
XYZBlock Inc. App Store · Cash App 555 App Store reviews in the last 28 days: 3.0% of words negative, 12.4% positive. Against reviews with the same star ratings across the universe, negative tone is −0.64 pts and positive tone +2.32 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: concentrated). Next report Nov 3, after-hours.	▲ TAILWIND	+0.79	medium	555	3.0%	12.4%	−0.64	—	concentrated	Nov 3 · 2d	+2.9%
CARTMaplebear Inc. App Store · Instacart: Groceries & Food 582 App Store reviews in the last 28 days: 3.4% of words negative, 9.1% positive. Against reviews with the same star ratings across the universe, negative tone is −0.63 pts and positive tone +0.47 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high). Next report Nov 5, after-hours.	▲ TAILWIND	+0.77	high	582	3.4%	9.1%	−0.63	—	high	Nov 5 · 4d	+28.0%
PINSPinterest Inc. App Store · Pinterest 815 App Store reviews in the last 28 days: 4.2% of words negative, 4.8% positive. Against reviews with the same star ratings across the universe, negative tone is −0.88 pts and positive tone −0.77 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: moderate).	▲ TAILWIND	+0.71	medium	815	4.2%	4.8%	−0.88	—	moderate	—	−0.5%
ULTAUlta Beauty Inc. App Store · Ulta Beauty: Makeup & Skincare 124 App Store reviews in the last 28 days: 3.5% of words negative, 12.1% positive. Against reviews with the same star ratings across the universe, negative tone is −0.27 pts and positive tone +2.37 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: moderate). Next report Dec 3, after-hours.	▲ TAILWIND	+0.67	low	124	3.5%	12.1%	−0.27	—	moderate	Dec 3 · 32d	+19.1%
EBAYeBay Inc. App Store · eBay online shopping & selling 269 App Store reviews in the last 28 days: 6.0% of words negative, 1.4% positive. Against reviews with the same star ratings across the universe, negative tone is −0.78 pts and positive tone −0.64 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high).	▲ TAILWIND	+0.66	high	269	6.0%	1.4%	−0.78	—	high	—	+14.9%
BMBLBumble Inc. App Store · Bumble Dating App: Meet & Date 240 App Store reviews in the last 28 days: 5.7% of words negative, 3.3% positive. Against reviews with the same star ratings across the universe, negative tone is −0.56 pts and positive tone +0.19 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: moderate). Next report Nov 4.	▲ TAILWIND	+0.62	medium	240	5.7%	3.3%	−0.56	—	moderate	Nov 4 · 3d	+134.9%
SNAPSnap Inc. App Store · Snapchat 1,566 App Store reviews in the last 28 days: 3.7% of words negative, 8.2% positive. Against reviews with the same star ratings across the universe, negative tone is −0.56 pts and positive tone −0.09 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: moderate). Next report Nov 4, after-hours.	▲ TAILWIND	+0.56	medium	1,566	3.7%	8.2%	−0.56	—	moderate	Nov 4 · 3d	−5.5%
HOODRobinhood Markets Inc. App Store · Robinhood: Trading & Investing 406 App Store reviews in the last 28 days: 3.1% of words negative, 12.3% positive. Against reviews with the same star ratings across the universe, negative tone is −0.25 pts and positive tone +1.66 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to stronger sales and an upside earnings surprise next quarter (competition: high).	▲ TAILWIND	+0.54	high	406	3.1%	12.3%	−0.25	—	high	—	−23.5%
GDRXGoodRx Holdings Inc. App Store · GoodRx: Prescription Savings 102 App Store reviews in the last 28 days: 1.2% of words negative, 17.8% positive. Against reviews with the same star ratings across the universe, negative tone is −0.48 pts and positive tone +2.49 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high). Next report Nov 3.	· NEUTRAL	+0.49	medium	102	1.2%	17.8%	−0.48	—	high	Nov 3 · 2d	+6.7%
TGTTarget Corporation App Store · Target: Shop. Style. Save. 364 App Store reviews in the last 28 days: 3.0% of words negative, 10.5% positive. Against reviews with the same star ratings across the universe, negative tone is −0.54 pts and positive tone +0.53 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 18, pre-market.	· NEUTRAL	+0.44	medium	364	3.0%	10.5%	−0.54	—	concentrated	Nov 18 · 17d	−1.5%
SHOPShopify Inc. Class A Subordin… App Store · Shop: Track, Pay, Discover 1,061 App Store reviews in the last 28 days: 4.6% of words negative, 5.0% positive. Against reviews with the same star ratings across the universe, negative tone is −0.60 pts and positive tone −1.04 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 3, pre-market.	· NEUTRAL	+0.40	medium	1,061	4.6%	5.0%	−0.60	—	concentrated	Nov 3 · 2d	+5.6%
SONYSony Group Corporation Steam · HELLDIVERS 2 · Ghost of Tsushima DIRECTOR'S CUT… 6,789 Steam reviews in the last 28 days: 5.0% of words negative, 9.4% positive. Against reviews with the same star ratings across the universe, negative tone is −0.37 pts and positive tone −0.29 pts. Versus the firm's previous 56 days, negative tone moved −0.54 pts and positive tone +1.00 pts. Tone does not lean clearly either way (competition: moderate). Next report Nov 5, pre-market.	· NEUTRAL	+0.40	medium	6,789	5.0%	9.4%	−0.37	−0.54	moderate	Nov 5 · 4d	+7.7%
AFRMAffirm Holdings Inc. App Store · Affirm: Buy now, pay over time 626 App Store reviews in the last 28 days: 1.2% of words negative, 15.7% positive. Against reviews with the same star ratings across the universe, negative tone is −0.57 pts and positive tone +0.76 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high). Next report Nov 5, after-hours.	· NEUTRAL	+0.39	high	626	1.2%	15.7%	−0.57	—	high	Nov 5 · 4d	+4.3%
CMGChipotle Mexican Grill Inc. App Store · Chipotle 430 App Store reviews in the last 28 days: 4.8% of words negative, 9.3% positive. Against reviews with the same star ratings across the universe, negative tone is +0.14 pts and positive tone +2.16 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate).	· NEUTRAL	+0.36	medium	430	4.8%	9.3%	+0.14	—	moderate	—	−1.4%
DISWalt Disney Company (The) App Store · Disney+ · Hulu: Stream TV shows & movies 563 App Store reviews in the last 28 days: 5.5% of words negative, 2.2% positive. Against reviews with the same star ratings across the universe, negative tone is −0.64 pts and positive tone −1.12 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 17, pre-market.	· NEUTRAL	+0.35	medium	563	5.5%	2.2%	−0.64	—	concentrated	Nov 17 · 16d	+9.5%
DPZDomino's Pizza Inc App Store · Domino's Pizza USA 112 App Store reviews in the last 28 days: 5.7% of words negative, 1.5% positive. Against reviews with the same star ratings across the universe, negative tone is −0.73 pts and positive tone −1.21 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated).	· NEUTRAL	+0.33	low	112	5.7%	1.5%	−0.73	—	concentrated	—	+6.3%
BKNGBooking Holdings Inc. App Store · Booking.com: Hotels & Travel 264 App Store reviews in the last 28 days: 3.6% of words negative, 11.2% positive. Against reviews with the same star ratings across the universe, negative tone is −0.16 pts and positive tone +1.25 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 3, after-hours.	· NEUTRAL	+0.33	medium	264	3.6%	11.2%	−0.16	—	concentrated	Nov 3 · 2d	−7.6%
SBUXStarbucks Corporation App Store · Starbucks 538 App Store reviews in the last 28 days: 2.1% of words negative, 13.9% positive. Against reviews with the same star ratings across the universe, negative tone is −0.33 pts and positive tone +1.20 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate).	· NEUTRAL	+0.33	medium	538	2.1%	13.9%	−0.33	—	moderate	—	+9.3%
METAMeta Platforms Inc. App Store · Instagram · Facebook · WhatsApp Messenger 5,373 App Store reviews in the last 28 days: 4.2% of words negative, 6.9% positive. Against reviews with the same star ratings across the universe, negative tone is −0.36 pts and positive tone −0.81 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate).	· NEUTRAL	+0.32	medium	5,373	4.2%	6.9%	−0.36	—	moderate	—	−15.3%
TTWOTake-Two Interactive Software… Steam · Grand Theft Auto V Enhanced · Grand Theft Auto… 5,542 Steam reviews in the last 28 days: 2.4% of words negative, 17.9% positive. Against reviews with the same star ratings across the universe, negative tone is −0.58 pts and positive tone +1.62 pts. Versus the firm's previous 56 days, negative tone moved −0.14 pts and positive tone +1.06 pts. Tone does not lean clearly either way (competition: concentrated). Next report Nov 9, after-hours.	· NEUTRAL	+0.29	high	5,542	2.4%	17.9%	−0.58	−0.14	concentrated	Nov 9 · 8d	−6.6%
CHYMChime Financial Inc. App Store · Chime – Mobile Banking 420 App Store reviews in the last 28 days: 3.0% of words negative, 11.4% positive. Against reviews with the same star ratings across the universe, negative tone is −0.29 pts and positive tone +0.01 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high). Next report Nov 4, after-hours.	· NEUTRAL	+0.26	high	420	3.0%	11.4%	−0.29	—	high	Nov 4 · 3d	+4.1%
ZMZoom Communications Inc. App Store · Zoom Workplace 117 App Store reviews in the last 28 days: 3.2% of words negative, 10.7% positive. Against reviews with the same star ratings across the universe, negative tone is −0.24 pts and positive tone +0.53 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate). Next report Nov 23.	· NEUTRAL	+0.25	medium	117	3.2%	10.7%	−0.24	—	moderate	Nov 23 · 22d	+1.8%
WWayfair Inc. App Store · Wayfair – Shop All Things Home 161 App Store reviews in the last 28 days: 1.1% of words negative, 15.2% positive. Against reviews with the same star ratings across the universe, negative tone is −0.95 pts and positive tone +1.04 pts. Versus the firm's previous 56 days, negative tone moved +0.47 pts and positive tone +1.53 pts. Tone does not lean clearly either way (competition: concentrated). Next report Nov 4, pre-market.	· NEUTRAL	+0.24	high	161	1.1%	15.2%	−0.95	+0.47	concentrated	Nov 4 · 3d	+14.3%
PZZAPapa John's International Inc. App Store · Papa Johns Pizza & Delivery 289 App Store reviews in the last 28 days: 2.9% of words negative, 13.9% positive. Against reviews with the same star ratings across the universe, negative tone is +0.06 pts and positive tone +1.78 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate). Next report Nov 5, pre-market.	· NEUTRAL	+0.16	medium	289	2.9%	13.9%	+0.06	—	moderate	Nov 5 · 4d	−5.8%
SPOTSpotify Technology S.A. App Store · Spotify: Music and Podcasts 2,617 App Store reviews in the last 28 days: 2.5% of words negative, 11.4% positive. Against reviews with the same star ratings across the universe, negative tone is −0.27 pts and positive tone −0.29 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate).	· NEUTRAL	+0.08	medium	2,617	2.5%	11.4%	−0.27	—	moderate	—	+20.8%
BBYBest Buy Co. Inc. App Store · Best Buy: Tech Deals & Savings 209 App Store reviews in the last 28 days: 3.4% of words negative, 9.3% positive. Against reviews with the same star ratings across the universe, negative tone is −0.23 pts and positive tone −0.60 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 24, pre-market.	· NEUTRAL	+0.08	medium	209	3.4%	9.3%	−0.23	—	concentrated	Nov 24 · 23d	+9.1%
RDDTReddit Inc. App Store · Reddit 518 App Store reviews in the last 28 days: 6.1% of words negative, 3.5% positive. Against reviews with the same star ratings across the universe, negative tone is +0.01 pts and positive tone −0.52 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high).	· NEUTRAL	+0.07	high	518	6.1%	3.5%	+0.01	—	high	—	−38.7%
PSKYParamount Skydance Corporation App Store · Paramount+ 417 App Store reviews in the last 28 days: 4.6% of words negative, 7.1% positive. Against reviews with the same star ratings across the universe, negative tone is +0.04 pts and positive tone +0.01 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate).	· NEUTRAL	+0.05	medium	417	4.6%	7.1%	+0.04	—	moderate	—	−38.0%
KRKroger Company (The) App Store · Kroger 448 App Store reviews in the last 28 days: 3.7% of words negative, 8.6% positive. Against reviews with the same star ratings across the universe, negative tone is −0.10 pts and positive tone −0.19 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Dec 3.	· NEUTRAL	+0.04	medium	448	3.7%	8.6%	−0.10	—	concentrated	Dec 3 · 32d	+12.2%
AMZNAmazon.com Inc. App Store · Amazon Shopping 865 App Store reviews in the last 28 days: 5.8% of words negative, 3.4% positive. Against reviews with the same star ratings across the universe, negative tone is +0.03 pts and positive tone −0.66 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated).	· NEUTRAL	−0.01	medium	865	5.8%	3.4%	+0.03	—	concentrated	—	−3.2%
TRIPTripAdvisor Inc. App Store · Tripadvisor: Plan & Book Trips 35 App Store reviews in the last 28 days: 3.1% of words negative, 8.3% positive. Against reviews with the same star ratings across the universe, negative tone is −0.18 pts and positive tone −2.51 pts. Versus the firm's previous 56 days, negative tone moved −0.53 pts and positive tone +0.01 pts. Tone does not lean clearly either way (competition: moderate). Next report Nov 5, pre-market.	· NEUTRAL	−0.02	medium	35	3.1%	8.3%	−0.18	−0.53	moderate	Nov 5 · 4d	+10.0%
SIRISiriusXM Holdings Inc. App Store · SiriusXM: Music, Sports & News · Pandora: Music… 624 App Store reviews in the last 28 days: 2.0% of words negative, 10.3% positive. Against reviews with the same star ratings across the universe, negative tone is −0.54 pts and positive tone −2.03 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate).	· NEUTRAL	−0.08	medium	624	2.0%	10.3%	−0.54	—	moderate	—	+13.1%
NYTNew York Times Company (The) App Store · NYTimes: US and Global News · NYT Games: Wordle… 256 App Store reviews in the last 28 days: 3.9% of words negative, 5.0% positive. Against reviews with the same star ratings across the universe, negative tone is −0.55 pts and positive tone −2.17 pts. Versus the firm's previous 56 days, negative tone moved +0.06 pts and positive tone −1.17 pts. Tone does not lean clearly either way (competition: concentrated). Next report Nov 4, pre-market.	· NEUTRAL	−0.08	high	256	3.9%	5.0%	−0.55	+0.06	concentrated	Nov 4 · 3d	+10.1%
GRNDGrindr Inc. App Store · Grindr - Gay Dating & Chat 141 App Store reviews in the last 28 days: 6.3% of words negative, 2.1% positive. Against reviews with the same star ratings across the universe, negative tone is −0.02 pts and positive tone −1.12 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate). Next report Nov 5, after-hours.	· NEUTRAL	−0.08	medium	141	6.3%	2.1%	−0.02	—	moderate	Nov 5 · 4d	−10.7%
SHAKShake Shack Inc. App Store · Shake Shack 66 App Store reviews in the last 28 days: 4.1% of words negative, 11.4% positive. Against reviews with the same star ratings across the universe, negative tone is +0.29 pts and positive tone +1.76 pts. Versus the firm's previous 56 days, negative tone moved +0.00 pts and positive tone −1.01 pts. Tone does not lean clearly either way (competition: moderate). Next report Nov 5, pre-market.	· NEUTRAL	−0.09	medium	66	4.1%	11.4%	+0.29	+0.00	moderate	Nov 5 · 4d	+17.1%
DAVEDave Inc. App Store · Dave: Credit, Cash & Money App 666 App Store reviews in the last 28 days: 2.0% of words negative, 15.9% positive. Against reviews with the same star ratings across the universe, negative tone is +0.05 pts and positive tone +1.41 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high). Next report Nov 4, after-hours.	· NEUTRAL	−0.10	high	666	2.0%	15.9%	+0.05	—	high	Nov 4 · 3d	−6.7%
BROSDutch Bros Inc. App Store · Dutch Bros 156 App Store reviews in the last 28 days: 1.3% of words negative, 13.1% positive. Against reviews with the same star ratings across the universe, negative tone is −0.59 pts and positive tone −1.35 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate). Next report Nov 4, after-hours.	· NEUTRAL	−0.10	medium	156	1.3%	13.1%	−0.59	—	moderate	Nov 4 · 3d	+11.0%
YELPYelp Inc. App Store · Yelp: Food, Services & Reviews 437 App Store reviews in the last 28 days: 3.4% of words negative, 10.6% positive. Against reviews with the same star ratings across the universe, negative tone is +0.03 pts and positive tone −0.32 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high). Next report Nov 5, after-hours.	· NEUTRAL	−0.12	high	437	3.4%	10.6%	+0.03	—	high	Nov 5 · 4d	+5.4%
DKNGDraftKings Inc. App Store · DraftKings: Sports & Casino · DraftKings Fantas… 422 App Store reviews in the last 28 days: 4.2% of words negative, 14.7% positive. Against reviews with the same star ratings across the universe, negative tone is +0.99 pts and positive tone +3.75 pts. Versus the firm's previous 56 days, negative tone moved +0.43 pts and positive tone +0.60 pts. Tone does not lean clearly either way (competition: concentrated). Next report Nov 5, after-hours.	· NEUTRAL	−0.13	high	422	4.2%	14.7%	+0.99	+0.43	concentrated	Nov 5 · 4d	+8.1%
YUMYum! Brands Inc. App Store · Taco Bell Fast Food & Delivery · Pizza Hut - De… 398 App Store reviews in the last 28 days: 6.3% of words negative, 2.0% positive. Against reviews with the same star ratings across the universe, negative tone is −0.28 pts and positive tone −0.39 pts. Versus the firm's previous 56 days, negative tone moved +1.05 pts and positive tone +0.79 pts. Tone does not lean clearly either way (competition: moderate). Next report Nov 3, pre-market.	· NEUTRAL	−0.15	medium	398	6.3%	2.0%	−0.28	+1.05	moderate	Nov 3 · 2d	+13.7%
ETSYEtsy Inc. App Store · Etsy: Shop from Real People 453 App Store reviews in the last 28 days: 2.1% of words negative, 11.7% positive. Against reviews with the same star ratings across the universe, negative tone is −0.31 pts and positive tone −1.33 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high).	· NEUTRAL	−0.17	high	453	2.1%	11.7%	−0.31	—	high	—	+22.1%
LOWLowe's Companies Inc. App Store · Lowe's Home Improvement 295 App Store reviews in the last 28 days: 4.5% of words negative, 8.3% positive. Against reviews with the same star ratings across the universe, negative tone is +0.30 pts and positive tone −0.15 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 18, pre-market.	· NEUTRAL	−0.17	medium	295	4.5%	8.3%	+0.30	—	concentrated	Nov 18 · 17d	+14.6%
COSTCostco Wholesale Corporation App Store · Costco 171 App Store reviews in the last 28 days: 5.8% of words negative, 6.6% positive. Against reviews with the same star ratings across the universe, negative tone is +0.64 pts and positive tone +0.82 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Dec 10.	· NEUTRAL	−0.22	medium	171	5.8%	6.6%	+0.64	—	concentrated	Dec 10 · 39d	+10.6%
MCDMcDonald's Corporation App Store · McDonald's 840 App Store reviews in the last 28 days: 6.7% of words negative, 1.9% positive. Against reviews with the same star ratings across the universe, negative tone is +0.22 pts and positive tone −0.70 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate). Next report Nov 4, pre-market.	· NEUTRAL	−0.22	medium	840	6.7%	1.9%	+0.22	—	moderate	Nov 4 · 3d	+11.3%
WMTWalmart Inc. App Store · Walmart: Shopping & Savings · Sam's Club Shoppi… 2,947 App Store reviews in the last 28 days: 3.9% of words negative, 9.1% positive. Against reviews with the same star ratings across the universe, negative tone is +0.26 pts and positive tone −0.52 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 19, pre-market.	· NEUTRAL	−0.22	medium	2,947	3.9%	9.1%	+0.26	—	concentrated	Nov 19 · 18d	+18.5%
NFLXNetflix Inc. App Store · Netflix 1,010 App Store reviews in the last 28 days: 3.2% of words negative, 8.8% positive. Against reviews with the same star ratings across the universe, negative tone is −0.06 pts and positive tone −1.71 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated).	· NEUTRAL	−0.23	medium	1,010	3.2%	8.8%	−0.06	—	concentrated	—	−8.5%
DUOLDuolingo Inc. App Store · Duolingo: Language Lessons 2,454 App Store reviews in the last 28 days: 2.6% of words negative, 9.0% positive. Against reviews with the same star ratings across the universe, negative tone is −0.23 pts and positive tone −2.28 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 3, after-hours.	· NEUTRAL	−0.27	medium	2,454	2.6%	9.0%	−0.23	—	concentrated	Nov 3 · 2d	−10.2%
EXPEExpedia Group Inc. App Store · Expedia: Hotels, Flights, Cars · Vrbo: Vacation… 586 App Store reviews in the last 28 days: 4.7% of words negative, 8.4% positive. Against reviews with the same star ratings across the universe, negative tone is +0.52 pts and positive tone −0.17 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Nov 4, after-hours.	· NEUTRAL	−0.31	medium	586	4.7%	8.4%	+0.52	—	concentrated	Nov 4 · 3d	+8.9%
CHWYChewy Inc. App Store · Chewy - Pet Care & Pharmacy 452 App Store reviews in the last 28 days: 1.8% of words negative, 13.7% positive. Against reviews with the same star ratings across the universe, negative tone is −0.04 pts and positive tone −0.98 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: concentrated). Next report Dec 9.	· NEUTRAL	−0.36	medium	452	1.8%	13.7%	−0.04	—	concentrated	Dec 9 · 38d	+19.8%
MSFTMicrosoft Corporation Steam · Call of Duty · Call of Duty: Black Ops 7 · Forz… 7,488 Steam reviews in the last 28 days: 4.0% of words negative, 12.8% positive. Against reviews with the same star ratings across the universe, negative tone is +0.26 pts and positive tone −1.48 pts. Versus the firm's previous 56 days, negative tone moved +0.28 pts and positive tone −1.29 pts. Tone does not lean clearly either way (competition: concentrated).	· NEUTRAL	−0.36	medium	7,488	4.0%	12.8%	+0.26	+0.28	concentrated	—	+1.8%
NTESNetEase Inc. Steam · Marvel Rivals · NARAKA: BLADEPOINT · Once Human… 2,959 Steam reviews in the last 28 days: 5.2% of words negative, 14.9% positive. Against reviews with the same star ratings across the universe, negative tone is +1.27 pts and positive tone +1.37 pts. Versus the firm's previous 56 days, negative tone moved +0.56 pts and positive tone +0.72 pts. Tone does not lean clearly either way (competition: concentrated). Next report Nov 19.	· NEUTRAL	−0.37	high	2,959	5.2%	14.9%	+1.27	+0.56	concentrated	Nov 19 · 18d	−5.8%
LIFLife360 Inc. App Store · Life360: Family Safety & GPS 842 App Store reviews in the last 28 days: 2.4% of words negative, 10.0% positive. Against reviews with the same star ratings across the universe, negative tone is −0.17 pts and positive tone −2.06 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: high). Next report Nov 9.	· NEUTRAL	−0.46	high	842	2.4%	10.0%	−0.17	—	high	Nov 9 · 8d	+10.3%
FLUTFlutter Entertainment plc App Store · FanDuel Sportsbook & Casino 382 App Store reviews in the last 28 days: 5.4% of words negative, 12.8% positive. Against reviews with the same star ratings across the universe, negative tone is +1.43 pts and positive tone +3.75 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone does not lean clearly either way (competition: moderate). Next report Nov 4, pre-market.	· NEUTRAL	−0.48	medium	382	5.4%	12.8%	+1.43	—	moderate	Nov 4 · 3d	+8.0%
ABNBAirbnb Inc. App Store · Airbnb 224 App Store reviews in the last 28 days: 7.5% of words negative, 1.8% positive. Against reviews with the same star ratings across the universe, negative tone is +0.33 pts and positive tone +0.14 pts. Versus the firm's previous 56 days, negative tone moved +1.17 pts and positive tone +0.23 pts. Tone does not lean clearly either way (competition: high). Next report Nov 5, after-hours.	· NEUTRAL	−0.49	high	224	7.5%	1.8%	+0.33	+1.17	high	Nov 5 · 4d	+2.4%
MTCHMatch Group Inc. App Store · Tinder Dating App: Date & Chat · Hinge Dating A… 902 App Store reviews in the last 28 days: 5.2% of words negative, 4.5% positive. Against reviews with the same star ratings across the universe, negative tone is +0.33 pts and positive tone −2.28 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: moderate). Next report Nov 2, after-hours.	▼ HEADWIND	−0.55	medium	902	5.2%	4.5%	+0.33	—	moderate	Nov 2 · 1d	+3.2%
HIMSHims & Hers Health Inc. App Store · Hims: Telehealth for Men 35 App Store reviews in the last 28 days: 8.0% of words negative, 1.7% positive. Against reviews with the same star ratings across the universe, negative tone is +1.40 pts and positive tone −1.00 pts. Versus the firm's previous 56 days, negative tone moved +0.12 pts and positive tone −0.06 pts. Tone points to weaker sales and a downside earnings surprise next quarter (competition: moderate). Next report Nov 9, after-hours.	▼ HEADWIND	−0.55	medium	35	8.0%	1.7%	+1.40	+0.12	moderate	Nov 9 · 8d	−5.5%
DASHDoorDash Inc. App Store · DoorDash: Food, Grocery, More 2,190 App Store reviews in the last 28 days: 5.3% of words negative, 8.8% positive. Against reviews with the same star ratings across the universe, negative tone is +0.91 pts and positive tone +0.86 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: high). Next report Nov 4, after-hours.	▼ HEADWIND	−0.57	high	2,190	5.3%	8.8%	+0.91	—	high	Nov 4 · 3d	−1.7%
QSRRestaurant Brands Internation… App Store · BURGER KING App 137 App Store reviews in the last 28 days: 5.1% of words negative, 11.6% positive. Against reviews with the same star ratings across the universe, negative tone is +1.20 pts and positive tone +2.30 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: moderate).	▼ HEADWIND	−0.60	low	137	5.1%	11.6%	+1.20	—	moderate	—	+3.8%
NKENike Inc. App Store · Nike: Engineered for Athletes · Nike SNKRS: Sne… 45 App Store reviews in the last 28 days: 2.4% of words negative, 8.3% positive. Against reviews with the same star ratings across the universe, negative tone is −0.45 pts and positive tone −3.71 pts. Versus the firm's previous 56 days, negative tone moved +0.57 pts and positive tone −4.09 pts. Tone points to weaker sales and a downside earnings surprise next quarter (competition: concentrated). Next report Dec 17.	▼ HEADWIND	−0.63	low	45	2.4%	8.3%	−0.45	+0.57	concentrated	Dec 17 · 46d	+10.0%
RBLXRoblox Corporation App Store · Roblox 2,499 App Store reviews in the last 28 days: 3.8% of words negative, 8.4% positive. Against reviews with the same star ratings across the universe, negative tone is +0.55 pts and positive tone −2.05 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: concentrated).	▼ HEADWIND	−0.68	medium	2,499	3.8%	8.4%	+0.55	—	concentrated	—	−0.0%
DBXDropbox Inc. App Store · Dropbox: Cloud Storage Backup 77 App Store reviews in the last 28 days: 6.2% of words negative, 6.5% positive. Against reviews with the same star ratings across the universe, negative tone is +2.03 pts and positive tone −1.90 pts. Versus the firm's previous 56 days, negative tone moved +0.70 pts and positive tone −2.39 pts. Tone points to weaker sales and a downside earnings surprise next quarter (competition: concentrated). Next report Nov 5, after-hours.	▼ HEADWIND	−1.02	medium	77	6.2%	6.5%	+2.03	+0.70	concentrated	Nov 5 · 4d	+6.4%
SOFISoFi Technologies Inc. App Store · SoFi: Bank, Invest & Crypto 42 App Store reviews in the last 28 days: 5.3% of words negative, 4.7% positive. Against reviews with the same star ratings across the universe, negative tone is +0.35 pts and positive tone −1.97 pts. Versus the firm's previous 56 days, negative tone moved +1.87 pts and positive tone −0.92 pts. Tone points to weaker sales and a downside earnings surprise next quarter (competition: high).	▼ HEADWIND	−1.05	medium	42	5.3%	4.7%	+0.35	+1.87	high	—	+5.8%
ROKURoku Inc. App Store · Roku Remote (Official) 791 App Store reviews in the last 28 days: 4.7% of words negative, 11.1% positive. Against reviews with the same star ratings across the universe, negative tone is +1.60 pts and positive tone +0.06 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: concentrated). Next report Nov 2, after-hours.	▼ HEADWIND	−1.12	medium	791	4.7%	11.1%	+1.60	—	concentrated	Nov 2 · 1d	+2.6%
HDHome Depot Inc. (The) App Store · The Home Depot 390 App Store reviews in the last 28 days: 5.7% of words negative, 8.2% positive. Against reviews with the same star ratings across the universe, negative tone is +1.68 pts and positive tone −0.29 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: concentrated). Next report Nov 17, pre-market.	▼ HEADWIND	−1.15	medium	390	5.7%	8.2%	+1.68	—	concentrated	Nov 17 · 16d	+16.5%
PYPLPayPal Holdings Inc. App Store · PayPal - Pay, Send, Save · Venmo 1,311 App Store reviews in the last 28 days: 8.0% of words negative, 2.9% positive. Against reviews with the same star ratings across the universe, negative tone is +1.57 pts and positive tone −0.07 pts. No 56-day baseline yet, so this reads tone against other companies only. Tone points to weaker sales and a downside earnings surprise next quarter (competition: high).	▼ HEADWIND	−1.42	high	1,311	8.0%	2.9%	+1.57	—	high	—	+7.4%

Reporting Soonnext 30 days · Nasdaq calendar

MTCH▼ HEADWINDNov 2 · after-hours · in 1d

ROKU▼ HEADWINDNov 2 · after-hours · in 1d

XYZ▲ TAILWINDNov 3 · after-hours · in 2d

UBER▲ TAILWINDNov 4 · pre-market · in 3d

Z▲ TAILWINDNov 4 · after-hours · in 3d

BMBL▲ TAILWINDNov 4 · in 3d

SNAP▲ TAILWINDNov 4 · after-hours · in 3d

DASH▼ HEADWINDNov 4 · after-hours · in 3d

LYFT▲ TAILWINDNov 5 · after-hours · in 4d

PLTK▲ TAILWINDNov 5 · pre-market · in 4d

CART▲ TAILWINDNov 5 · after-hours · in 4d

DBX▼ HEADWINDNov 5 · after-hours · in 4d

HIMS▼ HEADWINDNov 9 · after-hours · in 8d

FUBO▲ TAILWINDNov 17 · pre-market · in 16d

HD▼ HEADWINDNov 17 · pre-market · in 16d

Track Recordreport-day move vs SPY

Hit rate

36%

4 of 11 calls

Tailwind avg vs SPY

−1.8%

6 reports

Headwind avg vs SPY

+0.7%

5 reports

COIN▲ TAILWINDOct 29 · −9.4% vs SPY ✗

SHAK▲ TAILWINDOct 29 · +7.0% vs SPY ✓

RBLX▼ HEADWINDOct 29 · −17.2% vs SPY ✓

PINS▲ TAILWINDOct 29 · −5.3% vs SPY ✗

QSR▼ HEADWINDOct 29 · −0.7% vs SPY ✓

ROKU▼ HEADWINDOct 29 · +2.0% vs SPY ✗

EBAY▲ TAILWINDOct 28 · +2.9% vs SPY ✓

HOOD▲ TAILWINDOct 27 · −2.4% vs SPY ✗

PYPL▼ HEADWINDOct 27 · +1.9% vs SPY ✗

SOFI▼ HEADWINDOct 27 · +17.6% vs SPY ✗

DPZ▲ TAILWINDOct 13 · −3.7% vs SPY ✗

What Reviewers Are Sayingnewest scored reviews

FUBO FuboTV Inc.▲ TAILWIND

App Store · ★★★★★ · 2026-10-31
Great Except…. — I really like Fubo. They need USA networks but other than that, it’s very good.

App Store · ★☆☆☆☆ · 2026-10-27
Horrible loading — This app take forever to load of u don’t have WiFi , I have Verizon service in Houston , if I not at home can’t even use the app on the go… I hate it because the rockets games on here now😢😢😢😢

LYFT Lyft Inc.▲ TAILWIND

App Store · ★★★★★ · 2026-10-31
Great driver — The lady that just took me home was a great Driver for you guys. She had a Toyota RAV4 that was very smooth, and she even told me about the benefits of working for Lyft encouraging me to start

App Store · ★☆☆☆☆ · 2026-10-31
The app works fine but customer service stinks — I was in Phoenix and waited over 45 minutes for a ride as two drivers canceled. The third one was great. I reached out to customer service and they offered $5 for all my trouble. A joke!

PLTK Playtika Holding Corp.▲ TAILWIND

App Store · ★★★★★ · 2026-10-31
Note — Love it laying slotomania. Especially with Oder games. I been on slotomania since like beginning. Love you slotomania

App Store · ★☆☆☆☆ · 2026-10-31
Crooked cheats for sure…sucks — Game is fixed for sure. Another 150 trillion gone again. You can’t win. Never spend money. Make that 250 trillion gone in 15 minutes. Betting 2.5 trillion.

PYPL PayPal Holdings Inc.▼ HEADWIND

App Store · ★☆☆☆☆ · 2026-10-31
Documents — I have sent documentation three times and they refuse to release MY money. Terrible service

App Store · ★★★★★ · 2026-10-31
Always ready — I am very pleased with the Venmo app and in essence the bank behind it’s smooth operation. I’ve used several different financial platforms and have continued to stick with Venmo while I deleted the others. It’s not just the smooth /effortl…

HD Home Depot Inc. (The)▼ HEADWIND

App Store · ★☆☆☆☆ · 2026-10-31
Literally the worst app in the history of store apps — So ridiculously slow. Unusable. The website is just as bad though, so pick your poison.

App Store · ★★★★★ · 2026-10-31
Excellence — I love the service at Home Depot

ROKU Roku Inc.▼ HEADWIND

App Store · ★☆☆☆☆ · 2026-10-30
Stops working intermittently — Randomly will stop connecting to tvs.

App Store · ★★★★★ · 2026-10-31
Tubi always been lit ! — Tubi has come a long way! I loved it from the start. Even though the movies didn’t have the best footage or a cameraman. They had amazing plots and stories. Now it’s even better with clarity. I love tubi very much It’s like a fictional boo…

Building Coverage7 companies below 30 reviews

CVNA 26WING 25LULU 24PTON 22UPWK 16CAVA 12SG 11

MethodJin (2023) · JBFA 50(9-10)

The study. Using a broad sample of Amazon.com product reviews, Jin finds that review tone predicts a firm's next-quarter sales, earnings surprises, announcement returns and risk; that negative tone carries more information than positive tone; that the effect is stronger in highly competitive industries; and that it holds after controlling for review rating, volume and dispersion.

The data here. Amazon offers no public access to its reviews, so the terminal reads the same kind of signal from customer reviews on Apple's App Store (public RSS feed) and Steam (public review API) for the apps and games each company sells. Tone uses the Hu & Liu opinion lexicon with negation handling.

The score. Over the last 28 days: tone minus what same-star reviews show across the universe, regressed on rating, log volume and dispersion; 0.65 × lower negative tone + 0.35 × higher positive tone in standard deviations, blended 60/40 with the change against the firm's prior 56 days once that exists, and scaled to 0.85 / 0.7 in moderately concentrated / concentrated industries. Tailwind ≥ +0.5, headwind ≤ −0.5; at least 30 reviews needed.

Limits. App and game reviews cover part of each business (marked core or channel), the App Store feed shows the newest reviews in the US store only, and the paper's results are averages across many firms, not a promise for any one report. The track record above is measured on this data as reports come in.

Ticker ▾

IWM REGIME-0.43zrisk-off / cautionQQQ REGIME-0.62zrisk-off / cautionSPY REGIME-0.36zneutralSPY755.72-1.77%QQQ690.49-3.47%IWM279.33-1.65%RSP218.31-0.79%VIXY18.41+10.50%HYG77.43-0.19%IEF91.76+0.56%SHY81.70+0.15%XLK179.51-4.89%XLF56.51-0.76%XLE70.02+1.91%XLV184.87+0.45%XLY115.38-0.71%XLP89.42+1.41%XLI167.40-1.60%XLB52.74+0.40%XLU43.43+0.67%XLRE43.17+0.26%XLC99.90-1.29%IWM REGIME-0.43zrisk-off / cautionQQQ REGIME-0.62zrisk-off / cautionSPY REGIME-0.36zneutralSPY755.72-1.77%QQQ690.49-3.47%IWM279.33-1.65%RSP218.31-0.79%VIXY18.41+10.50%HYG77.43-0.19%IEF91.76+0.56%SHY81.70+0.15%XLK179.51-4.89%XLF56.51-0.76%XLE70.02+1.91%XLV184.87+0.45%XLY115.38-0.71%XLP89.42+1.41%XLI167.40-1.60%XLB52.74+0.40%XLU43.43+0.67%XLRE43.17+0.26%XLC99.90-1.29%